Digital Content Marketeer

You are responsible for:

Content Strategy

• You conduct research to gain insight into the ideal target group and through which channels you reach them best.
• You develop the content plan and implement it in line with the marketing calendar and strategy.
• You think about online and offline advertising and the follow-up afterwards.

Copywriting & storytelling

• You create attractive and high-quality content for various purposes including landing pages, blog posts, mailings, advertisements,...
• You align the created content with the Basalte values and style.
• You optimize the content based on SEO (= Search Engine Optimization).

Social Media

• You manage and maintain the various social media platforms.
• You set up campaigns and monitor and optimize performance.

Content Distribution

• You activate content through different channels to reach the selected target group.
• You write and distribute newsletters and manage the marketing automation flow.

Collaboration

• You work closely with the graphic designer to make the content visually attractive and with the product marketer to ensure correct, product-oriented content.
• You share content with sales colleagues and inspire them to get started with this information.

We are made for eachother if you...

• Have a bachelor's or master's degree in Marketing or equivalent through experience.
• Have a thorough knowledge of digital marketing and digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, YouTube advertising,...
• Are an expert in writing and storytelling.
• Have knowledge of SEO (= Search Engine Optimization).
• Have strong communication skills, both oral and written.

We see it as a big advantage if you...

• Have experience in graphic design, video production and/or multimedia content creation.
• Are interested in (interior) design, architecture and/or luxury smart home products.

• A competitive salary supplemented with fringe benefits: luncheon vouchers, eco-vouchers, hospital insurance, a commuting allowance and a collective bonus. 
• On top of this, you get a flexible payment plan including loads of fun benefits such as bicycle lease plan or additional leave days! 
• A brand-new office building equipped with a variety of cool gadgets. 
• 32 leave days. 
• Obviously we will provide the necessary support and training to help you in your job. 
• A wonderful team of Basaltians!